Panama to the rescue!

Project Panama Yahoo's new advertising system has finally come to its rescue in capturing its loosing space in the ads industry. A very delayed release, but it has been rather effective, is really working for it. With Panama now in place, in only its second phase yahoo saw a significant increase in its site ads click-through rates. In an article quoted on Information week

"Yahoo also saw more clicks directed at sponsored search ads, which generate more revenue than algorithmically generated ones. Sponsored clicks represented 10.6% and 11.1% of total click volume in the weeks ending February 11 and February 18, respectively, up from 10.1% during the week of February 4, according to comScore.

Last month, during a conference call detailing Yahoo's Q4 2006 revenue, CEO Terry Semel predicted that Yahoo would see the revenue impact of Project Panama in the second quarter of the year."

Heres just a preview of what the new system looks like

For a more detailed report visit
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